About
Welcome to my Tracking World
Hi, I’m Sohel Rana—a data-driven digital marketer who transforms raw data into actionable insights that supercharge business growth.
In the rapidly evolving landscape of digital marketing, guesswork isn’t an option. That’s why I specialize in Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, and Facebook Conversion API with server-side tracking—to eliminate blind spots and empower businesses with precision targeting and impactful strategies.
The post-iOS 14 era changed everything. Browser-side tracking alone is no longer enough to capture the full picture of user behavior. That’s where my expertise in Facebook Conversion API and server-side tracking comes in. I help businesses regain control over their data, ensuring crystal-clear visibility into user interactions—even in the face of privacy restrictions.
Whether it’s configuring Google Analytics 4 for enhanced reporting, setting up Google Tag Manager for seamless event tracking, deploying dynamic value tracking for better ROI measurement, or optimizing multi-channel ad campaigns, I bridge the gap between marketing strategy and technical execution.
If you’re ready to unlock the hidden potential of your data and scale with confidence, let’s connect and build a smarter, data-driven path to success.
My Work Experience
Data Driven Digital Marketer, Executive Officer
SEBPO
January 2024 - December 2024
Data Driven Digital Marketer, Officer
Walton Digi-Tech Industries Limited,
July 2023 - Dec 2023
Web Analyst
Next IT LTD
January 2023 - June 2023
Web Analyst & Ads Conversion Tracking
Freelancer
January 2021
When I am not Working I explore creative thinking
My Working Philosophy
Step: 1 Strategy & Business Understanding
Objective: Understand the client’s goals, KPIs, and business context. 📍 Step 1.1: Stakeholder Discovery Conduct meetings with stakeholders (marketing, sales, devs). Understand the business model (eCommerce, SaaS, lead-gen, etc.). 📍 Step 1.2: Define KPIs & Conversion Events Identify macro & micro conversions (e.g., purchases, form fills, scroll depth). Prioritize conversions by funnel stage (awareness → decision). 📍 Step 1.3: Audit Existing Tracking (if applicable) Evaluate current GTM container, GA4 setup, pixels. Identify gaps, redundancy, or misfires in tracking setup.
Step 2: Technical Integration Setup
Objective: Build the infrastructure for tracking across platforms. 🔧 Step 2.1: Connect GTM to Website Deploy GTM container on all pages (via CMS or dev team). Confirm GTM loads correctly using GTM Debug Console. 🔧 Step 2.2: Integrate Tracking Platforms in GTM GA4: Install GA4 configuration tag. Meta Pixel: Add Meta Pixel base code and event tags. Google Ads: Add conversion linker and Google Ads conversion tags. Ensure consent management integration (if required by GDPR/CCPA). 🔧 Step 2.3: Server-Side Tagging (Optional but Recommended) Set up GTM Server container (on Google Cloud or custom server). Route Meta, GA4, and Google Ads events through server-side tagging. Reduce ad blockers' impact and improve data accuracy.
Step 3: Tagging Logic, Testing & Optimization