My Portfolio's Data Driven Digital Marketer & Analytics Case Studies
My Portfolio's Data Driven Digital Marketer & Analytics Case Studies
Explore case studies where Sohel Rana, a data driven digital marketer, used GA4, GTM, server-side tracking and conversion tracking strategies to maximize ROI for clients.
170+ Project Completed
$ 40K + Ad Spend Managed
2.5X Average ROAS Increase
170+ Project Completed
$ 40K+ Ad Spend Managed
2.5X Average ROAS Increase
Featured Case Studies
Explore how data driven digital marketer helped businesses large and small to maximize ROI through expert GA4 setup, robust GTM implementation and precise conversion tracking.
Ecommerce
3 months
E-commerce Revenue Optimization
Fashion Retailer
Challenge
Solution
Poor tracking accuracy and declining ROAS on Meta ads
Implemented server-side tracking, enhanced ecommerce setup, and optimized ad campaigns
Services Provided
GA4 Setup
Server Side Tracking
Meta Ads Optimization
Key Results
Tracking Accuracy
+45%
ROAS
+180%
Revenue
+$120.M
Food & Beverage
6 months
Multi-Location Restaurant Chain
Restaurant Group
Challenge
Solution
Inconsistent tracking across 25 locations and poor local ad performance
Unified tracking system, location-based campaigns, and automated reporting dashboard
Services Provided
Multi-Location Tracking
Local Ads
Dashboard Creation
Key Results
Local Conversions
+220%
Cost Per Visit
-40%
Data Consistency
+95%
SaaS
4 months
SaaS Lead Generation Scale-Up
B2B Software Company
Challenge
Solution
High cost per lead and poor attribution across multiple touchpoints
Advanced attribution modeling, Google Ads optimization, and comprehensive analytics setup
Services Provided
Attribution Modeling
Google Ads
Lead Tracking
Key Results
Cost Per Lead
-65%
Lead Quality
+120%
Attribution Accuracy
+90%
Featured Case Studies
Deep-dive into real projects that showcase the power of expert analytics and optimization.
Ecommerce
03 Months
E-commerce Revenue Optimization
Fashion Retailer
Challenge
Solution
Poor tracking accuracy and declining ROAS on Meta ads
Implemented server-side tracking, enhanced ecommerce setup, and optimized ad campaigns
Services Provided
GA4 Setup
Server Side Tracking
Meta Ads Optimization
Key Results
Tracking Accuracy
+45%
ROAS
180%
Revenue
+$1.20M
Food & Beverage
6 months
Multi-Location Restaurant Chain
Restaurant Group
Challenge
Solution
Inconsistent tracking across 25 locations and poor local ad performance
Unified tracking system, location-based campaigns, and automated reporting dashboard
Services Provided
Multi-Location Tracking
Local Ads
Dashboard Creation
Key Results
Local Conversions
+220%
Cost Per Visit
-40%
Data Consistency
+95%
SaaS
4 months
SaaS Lead Generation Scale-Up
B2B Software Company
Challenge
Solution
High cost per lead and poor attribution across multiple touchpoints
Advanced attribution modeling, Google Ads optimization, and comprehensive analytics setup
Services Provided
Attribution Modeling
Google Ads
Lead Tracking
Key Results
Cost Per Lead
-65%
Lead Quality
+120%
Attribution Accuracy
+90%
Featured Case Studies
Deep-dive into real projects that showcase the power of expert analytics and optimization.
Ecommerce
03 Months
E-commerce Revenue Optimization
Fashion Retailer
Challenge
Poor tracking accuracy and declining ROAS on Meta ads
Solution
Implemented server-side tracking, enhanced ecommerce setup, and optimized ad campaigns
Services Provided
GA4 Setup
Server Side Tracking
Meta Ads Optimization
Key Results
Tracking Accuracy
+45%
ROAS
180%
Revenue
+$1.20M
Food & Beverage
6 months
Multi-Location Restaurant Chain
Restaurant Group
Challenge
Inconsistent tracking across 25 locations and poor local ad performance
Solution
Unified tracking system, location-based campaigns, and automated reporting dashboard
Services Provided
Multi-Location Tracking
Local Ads
Dashboard Creation
Key Results
Local Conversions
+220%
Cost Per Visit
-40%
Data Consistency
+95%
SaaS
4 months
SaaS Lead Generation Scale-Up
B2B Software Company
Challenge
High cost per lead and poor attribution across multiple touchpoints
Solution
Advanced attribution modeling, Google Ads optimization, and comprehensive analytics setup
Services Provided
Attribution Modeling
Google Ads
Lead Tracking
Key Results
Cost Per Lead
-65%
Lead Quality
+120%
Attribution Accuracy
+90%
Proven Results Across Industries Analytics & Tracking That Deliver
Deep understanding of industry-specific challenges and opportunities across diverse business sectors.
Proven Results Across Industries Analytics & Tracking That Deliver
Deep understanding of industry-specific challenges and opportunities across diverse business sectors.
Shopify E-commerce
45+ projects
- Data Layer Integration
- Product Category Page Tracking
- At to cart, Initial Checkour, Purchage Event Tracking
- FB CAPI
- FB Custom Audience Creation
- FB Shopping Campaign Management & Optimization
Saas & Tech
15+ projects
- Google Tag Manager Integration
- Standard Event Tracking
- GA4 Setup
- Lead Form Tracking
- FB CAPI
- Google Ads Conversion Tracking
FB B2B Engagement Campaigns Optimization
GA4 reporting
Food & Beverage
10+ projects
- CRO Auditing
- GTM Setup
- GA4 Setup
- OnPage & Technical SEO
- FB CAPI
- FB Sales Local AD Campaigns
- Multi-Location Tracking
Custom Dashboard Creation
- Reporting
WordPress Healthcare
15+ projects
- FB Business Manager Audit
Content Strategy Making
Awareness Campaign Management
- Custom Dashboard for TOFU Funnel Analysis
- Campaign Optimization based on signal
- Reporting
Shopify E-commerce
45+ projects
- Data Layer Integration
- Product Category Page Tracking
- At to cart, Initial Checkour, Purchage Event Tracking
- FB CAPI
- FB Custom Audience Creation
- FB Shopping Campaign Management & Optimization
SaaS & Tech
15+ projects
- Google Tag Manager Integration
- Standard Event Tracking
- GA4 Setup
- Lead Form Tracking
- FB CAPI
- Google Ads Conversion Tracking
FB B2B Engagement Campaigns Optimization
GA4 reporting
Food & Beverage
10+ projects
- CRO Auditing
- GTM Setup
- GA4 Setup
- OnPage & Technical SEO
- FB CAPI
- FB Sales Local AD Campaigns
- Multi-Location Tracking
Custom Dashboard Creation
- Reporting
WordPress Healthcare
15+ projects
- FB Business Manager Audit
Content Strategy Making
Awareness Campaign Management
- Custom Dashboard for TOFU Funnel Analysis
- Campaign Optimization based on signal
- Reporting
Shopify E-commerce
45+ projects
- Data Layer Integration
- Product Category Page Tracking
- At to cart, Initial Checkour, Purchage Event Tracking
- FB CAPI
- FB Custom Audience Creation
- FB Shopping Campaign Management & Optimization
SaaS & Tech
15+ projects
- Google Tag Manager Integration
- Standard Event Tracking
- GA4 Setup
- Lead Form Tracking
- FB CAPI
- Google Ads Conversion Tracking
FB B2B Engagement Campaigns Optimization
GA4 reporting
Food & Beverage
10+ projects
- CRO Auditing
- GTM Setup
- GA4 Setup
- OnPage & Technical SEO
- FB CAPI
- FB Sales Local AD Campaigns
- Multi-Location Tracking
Custom Dashboard Creation
- Reporting
WordPress Healthcare
15+ projects
- FB Business Manager Audit
Content Strategy Making
Awareness Campaign Management
- Custom Dashboard for TOFU Funnel Analysis
- Campaign Optimization based on signal
- Reporting
Kajabi LMS Education
18+ projects
- CRO Audit
- GTM Integration
- GA4 Setup
- Microsoft Clarity
- Page View Event Tracking
- Ad to cart, Initial Checkout, Purchage Event Tracking
- FB Conversion API/Server Side Tracing through stape.io
- Custom Audience Creation for FB Ads Campaign
SquareSpace Automotive
15+ projects
- CRO Audit
GTM Integration
GA4 Setup
- Landing Page View Event Tracking
- Product Category page Tracking
- Booking Form Tracking
- Google Ads Conversion Tracking
- Ga4 session reporting
- GA4 Custom Audience Creation
- Google Search Ads Campaign Management
- GA4 Custom Reporting
Wix Real Estate
22+ projects
- GTM Setup & Integration
- GA4 Setup & Integration
- Standard page View Events Tracking
Lead Form Tracking
- Server Side Tracking
Custom Audience Creation
- FB Leads Ad Campaign
- Campaign Custom Dashboard Creation
- Campaign Reporting
System.io Funnel Tracking
30+ projects
- GTM Setup & Integration
- FB CAPI
- Quality Lead Custom Event Tracking
FB Ads Campaign
- Content Strategy
- Custom Dashboard Creation for Analysis
- Ad Fatigue Identification
- Campaign Strategy
- Campaign Optimization
- Campaign Reporting
Kajabi LMS Education
18+ projects
- CRO Audit
- GTM Integration
- GA4 Setup
- Microsoft Clarity
- Page View Event Tracking
- Ad to cart, Initial Checkout, Purchage Event Tracking
- FB Conversion API/Server Side Tracing through stape.io
- Custom Audience Creation for FB Ads Campaign
SquareSpace Automotive
15+ projects
- CRO Audit
GTM Integration
GA4 Setup
- Landing Page View Event Tracking
- Product Category page Tracking
- Booking Form Tracking
- Google Ads Conversion Tracking
- Ga4 session reporting
- GA4 Custom Audience Creation
- Google Search Ads Campaign Management
- GA4 Custom Reporting
Wix Real Estate
22+ projects
- GTM Setup & Integration
- GA4 Setup & Integration
- Standard page View Events Tracking
Lead Form Tracking
- Server Side Tracking
Custom Audience Creation
- FB Leads Ad Campaign
- Campaign Custom Dashboard Creation
- Campaign Reporting
System.io Funnel Tracking
30+ projects
- GTM Setup & Integration
- FB CAPI
- Quality Lead Custom Event Tracking
FB Ads Campaign
- Content Strategy
- Custom Dashboard Creation for Analysis
- Ad Fatigue Identification
- Campaign Strategy
- Campaign Optimization
- Campaign Reporting
Kajabi LMS Education
18+ projects
- CRO Audit
- GTM Integration
- GA4 Setup
- Microsoft Clarity
- Page View Event Tracking
- Ad to cart, Initial Checkout, Purchage Event Tracking
- FB Conversion API/Server Side Tracing through stape.io
- Custom Audience Creation for FB Ads Campaign
SquareSpace Automotive
15+ projects
- CRO Audit
GTM Integration
GA4 Setup
- Landing Page View Event Tracking
- Product Category page Tracking
- Booking Form Tracking
- Google Ads Conversion Tracking
- Ga4 session reporting
- GA4 Custom Audience Creation
- Google Search Ads Campaign Management
- GA4 Custom Reporting
Wix Real Estate
22+ projects
- GTM Setup & Integration
- GA4 Setup & Integration
- Standard page View Events Tracking
Lead Form Tracking
- Server Side Tracking
Custom Audience Creation
- FB Leads Ad Campaign
- Campaign Custom Dashboard Creation
- Campaign Reporting
System.io Funnel Tracking
30+ projects
- GTM Setup & Integration
- FB CAPI
- Quality Lead Custom Event Tracking
FB Ads Campaign
- Content Strategy
- Custom Dashboard Creation for Analysis
- Ad Fatigue Identification
- Campaign Strategy
- Campaign Optimization
- Campaign Reporting
What Clients Say
Real feedback from businesses that have transformed their digital marketing with expert analytics.
What Clients Say
Real feedback from businesses that have transformed their digital marketing with expert analytics.
What Clients Say
Real feedback from businesses that have transformed their digital marketing with expert analytics.
“The server-side tracking implementation was a game-changer. Our data accuracy improved by 45% and we finally have confidence in our attribution models. The ROI has been incredible."
Lorene A. Smith
Small Business Owner / Entrepreneur
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."
Hampton Lintorn-Catlin
Inventor of Sass CSS
“The server-side tracking implementation was a game-changer. Our data accuracy improved by 45% and we finally have confidence in our attribution models. The ROI has been incredible."
Lorene A. Smith
Small Business Owner / Entrepreneur
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."
Hampton Lintorn-Catlin
Inventor of Sass CSS
“The server-side tracking implementation was a game-changer. Our data accuracy improved by 45% and we finally have confidence in our attribution models. The ROI has been incredible."
Lorene A. Smith
Small Business Owner / Entrepreneur
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."
Hampton Lintorn-Catlin
Inventor of Sass CSS
“Finally found someone who understands both the technical and strategic sides of analytics. The multi-location tracking setup works flawlessly across all our restaurants."
Craig
Owner at Advanced Real Estate
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."
Alejandra Barajas
Ecommerce Manager at Cleobella
“Finally found someone who understands both the technical and strategic sides of analytics. The multi-location tracking setup works flawlessly across all our restaurants."
Craig
Owner at Advanced Real Estate
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."
Alejandra Barajas
Ecommerce Manager at Cleobella
“Finally found someone who understands both the technical and strategic sides of analytics. The multi-location tracking setup works flawlessly across all our restaurants."
Craig
Owner at Advanced Real Estate
“Working with this expert transformed our Google Ads performance. Our cost per lead dropped by 65% while lead quality improved dramatically. Best investment we've made."